Marketing Textbooks That Are Ahead of The Rest.

Any activities taken by a business to attract an audience to its goods or services via high-quality communications are referred to as marketing. Marketing aims to deliver standalone value for consumers and prospects through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.

Grab your kindle or go to your local bookstore if you've just begun your master's in marketing, or even if you're just thinking about it since we've compiled a list of books you need to read as a marketing student.

We have the book for you if you want to learn more about how marketing students capture the market's attention or just read about how major brands like Starbucks, Nike, and Amazon developed their brands.

Continue reading for the finest books to help you improve your marketing and general business acumen while applying it to a real-world business setting, all without having to trudge through a dull textbook.

Best textbook

“Consumer Behaviour” by Michael Solomon

“Consumer Behavior” is an engrossing book about marketing and a groundbreaking study of consumer psychology in today's changing times. Until now, marketing professionals have heavily depended on the idea of segmentation, which involves categorizing consumers into groups, but the author of this book proposes a new concept: disruption. While marketers are attempting to classify their clients, consumer preferences change over time. So, how do they come up with tactics for connecting with the appropriate customers? According to the author, market disruption should occur when marketers go outside of their comfort zones and tear down the barriers that separate them from their prospective consumers.

Consumer Behavior expands on consumer behavior research by looking at how having (or not having) particular goods impacts our life. Solomon examines how material things affect our feelings about ourselves and others, particularly in the era of social media and the digital age. Solomon has changed and updated the material in the Twelfth Edition to reflect significant marketing trends and developments that affect the study of consumer behavior. Because we are all consumers, many of the themes are relevant to students on both a professional and personal level, making them simple to apply outside of the classroom. Rensselaer Polytechnic institute, Brandeis University, New York University are some of the top universities using this book in their business programs.